As a salon owner or stylist, you’ve no doubt let a client walk out the door with a haircut that doesn’t reflect your best work. Maybe even a cut you’re embarrassed to be responsible for. The problem of damage an issue all stylists struggle with.
Maybe someday science will come up with a safe product that repairs hair damage. And while they’re at it, maybe they could come up with a product that improves client satisfaction, retention, loyalty, referrals and revenue too. But until then, how about a story?
It’s an age old conundrum: you want to send your client off with perfect hair, but the client’s not so keen on the amount of chopping required to get rid of the damage. The fact is, you’re not likely to last long at your job if you get overly scissor happy so your client leaves with the cut they wanted, damaged hair and all.
Or how about the effect of damage on hair colour? You just can’t give a client that deep, rich hue she wants if her hair has been stripped by bleach—the poor quality of the hair will prevent you from accurately estimating the end result. Are you really willing to take that kind of gamble with your client’s hair color?
If you’re familiar with these scenarios, don’t feel alone: most hair stylists agree that about 15% of their clients leave with still-damaged hair. But as you watch your client walk out the door, with broken, brittle hair, remember that you’re looking at a walking advertisement of your services. Is that how you want to be represented?
It might seem like the only thing to do is take a course on persuasive rhetoric, and master your argument on the to chop or not to chop debate, but that hardly seems ideal. Ideal would be giving all your clients the exact style they envisioned while also eliminating damage. Too bad life’s never win win, right?
Well, it turns out that life sometimes is. At a recent Cosmoprof trade show, Keraplast Technologies’ ‘Hair Rescue’ was unveiled—a product that can actually repair damaged and dull hair without requiring a dramatic chop.
Three guesses as to what the secret ingredient is!
Yep, the Replicine Functional Keratin in ‘Hair Rescue’ interacts with the damaged keratins in the hair to patch up damage and reinforce the healthy hair.
Statistically speaking, this means that using ‘Hair Rescue’ as a repair or pre-color treatment will result in…
80% less breakage
97% more shine
83% improvement in color symmetry
78% more natural looking color
We probably don’t need to point this out, but when your clients walk out with shiny, healthy hair cut just how they imagined, you’ve done your job right. And when you do your job right? Increased client satisfaction, improved retention, increased referrals and, of course, more revenue.
That’s what we call a win-win.