So now you know what keratin is, you probably want to know where you can find it and what it can do for your hair, right?
The good news is Keratin is found in a range of hair shampoos, conditioners, treatments for damaged and colored hair; but you’ll have to do some careful ‘label checking’ next time you’re shopping.
The purest type of keratin is the one we discussed in the last blog post – grown right in the country of the Lord of the Rings’ ‘Middle Earth’ – yep little old New Zealand from their most common woolly mammals – sheep!
So wherever you shop, whether in the supermarket, drug store or at the hairdresser – what you want to look for is products that contain (the purest stuff) Replicine Functional Keratin technology. This sometimes appears on the label as Keratin or oxidized keratin.
Some products sound like they contain Keratin (they use keratin in their product name to falsely mislead you, the consumer) but they don’t actually list keratin in their ingredients, or may only have hydrolyzed keratin, which is so far from being real keratin that it doesn’t do much.
So why is it used? And what are the benefits?
Replicine Functional Keratin technology contains a purified form of keratin intermediate filament protein manufactured purely, as mentioned before, from New Zealand sheep wool. The intermediate filament protein is the protein that gives natural hair fibers their strength.
This protein is really clever in how it works:
- It coats the outside of the hair shaft in a shield which protects from nasty pollutants.
- It penetrates the hair fibers and starts working to heal hair from the inside out.
The combined action makes it so effective – it’s basically a liquid form of hair!
As well as healing your hair from the inside out, it takes on the damage itself so your hair doesn’t! How cool is that?!
The nasty environmental pollutants that damage hair include cigarette smoke, UV radiation, and sulfur dioxide gas (from car and truck exhaust fumes).
It’s especially important to use Replicine Functional Keratin technology after chemically straightening hair, because the straightening agent formaldehyde destroys the hair structure in the straightening process and the keratin is what ‘heals’ it again.
In the next blog post we’ll discuss exactly how to decipher that scientific jargon on the back of your hair care products…so stay tuned!