“Keratin amino acids, capryloyl hydrolyzed keratin, cocodimonium hydroxypropyl hydrolysed keratin”… are you confused yet?
We now know that keratin is proven to help restore and protect our hair from harsh environmental factors and pollutants and we know where to find keratin (in shampoo, conditioner and haircare products).
But how do we figure out what to look for when buying a keratin containing product?
How do you understand all the scientific jargon and what’s more – what about all the products that sound like they should have keratin in them, but actually don’t?
For example, this product label reads:
“over time hair loses its keratin, enriched with pro-keratin, new excellence crème strengthens and revitalizes your hair for rich, natural color full of life that makes you look younger,”
It sure sounds like there should be keratin in the product, but when you look at the ingredient list…
“Aqua, cetaryl alcohol, deceth-3, propylene glycol, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium -22, ethanolamin, silica dimethyl silyate, ci 77891/titanium dioxide, p-amino phenol, 4-amino-2-hydroxytoluene, m-aminophenol, ascorbic acid, hydroxybenzomorpholine, ammonium thiolactate, 2-methyl-5-hydroxyethyalamionphenol, 2-methylyresorcinol, dimethicone, pentasodium pentetate, linalool, proline, p-phenylenediamine, carbomer, threonine, resorcinol, butyphenyl methylpropanal, fragrance.”
There’s no functional keratin in it!
That’s enough to confuse anyone.
Not all keratins are created or extracted equally, the closest to natural hair keratin the better.
When listed on the ingredients as keratin or oxidized keratin, the keratins bring key benefits that make them close to natural hair keratin and so they are most likely to make a positive difference to the hair.
Some keratin derivatives are also named in product labels including:
- keratin amino acids
- hydrolized keratin
- capryloyl hydrolysed keratin
- cocodimonium hydroxypropyl hydrolyzed keratin
- hydroxypropyltrimonium hydrolyzed keratin.
Keratin amino acids and hydrolyzed keratin are materials that have been so substantially damaged, degraded and modified from their original source material that they can’t really be considered keratins at all. It’s like the difference between a pile of sawdust and a piece of wood, or a pile of bricks and a house.
Keratin derivatives bring different benefits, for example hydroxypropyltrimonium hydrolysed keratin acts as a conditioning agent. The keratin in this is limited. The benefit is mostly associated with the modification that has been added on and the fact that there is keratin as part of the name doesn’t make a whole lot of difference.
The best ingredient to look for is Replicine Functional Keratin protein. This is closer in form and function to human hair keratin than any other material. If keratin or oxidized keratin appears on the ingredients list, then you can be pretty confident that Replicine Functional Keratin protein is inside.
Reversal of hair damage can only be achieved with Replicine brand Functional Technology that contains all of the essential components of the original keratin.
This technology is clever. It gives hair the exact proetins needed for repair, rescue, renewal and protection.
It is proven to repair damaged hair, make hair stronger, improve hair nourishment and moisturization.
It also makes hair smoother and easier to comb, and makes it feel lighter and fresher –
That’s what we all want, isn’t it?