Tag Archives: improve hair nourishment
What is all the fuss about keratin in your hair care products and salon treatments?
Keratin is currently the buzzword of the hair care industry, from intensive repair treatments to specialist straightening procedures.
Daily care, chemical treatments, sunlight, environmental conditions, combing and straightening are just some examples of the typical conditions our hair is exposed to that cause the keratin structure to become damaged, leading to poor hair condition.
“Keratin amino acids, capryloyl hydrolyzed keratin, cocodimonium hydroxypropyl hydrolysed keratin”…are you confused yet?
We now know that keratin is proven to help restore and protect our hair from harsh environmental factors and pollutants and we know where to find keratin (in shampoo, conditioner and haircare products).
But how do we figure out what to look for when buying a keratin containing product?
How do you understand all the scientific jargon and what’s more – what about all the products that sound like they should have keratin in them, but actually don’t?