Tag Archives: keratin hair treatments
Keraplast Technologies launched a revolutionary Keratin hair treatment, Hair Rescue with Replicine Functional Keratin technology, at the high profile beauty event Cosmoprof North America in July 2011.
Keratin straightening treatments are one of the hottest procedures in the beauty industry right now. This new trend has earned an impressive array of passionate fans, skeptics and outright opponents. What’s most difficult about the attention on keratin straightening treatments …
One of the newest crazes in the beauty industry are keratin straightening or smoothing treatments. These processes take kinky, curly or frizzy hair and make it smooth and soft or straight depending on the treatment used. Women all over the world have tried this out and found that even the most hard-to-tame hair can be made soft, silky and manageable.
Wow, can keratin really do that?
Smooth and silky? Sure! But straight? Definitely not.
What is all the fuss about keratin in your hair care products and salon treatments?
Keratin is currently the buzzword of the hair care industry, from intensive repair treatments to specialist straightening procedures.
Daily care, chemical treatments, sunlight, environmental conditions, combing and straightening are just some examples of the typical conditions our hair is exposed to that cause the keratin structure to become damaged, leading to poor hair condition.
Your body naturally produces keratin to protect and heal itself. It therefore seems only right that manufacturers of hair care products.
Some manufacturers add ingredients that try and promote the production of keratin in the body to protect, repair or improve the keratin already in the hair.