What is all the fuss about keratin in your hair care products and salon treatments?
Keratin is currently the buzzword of the hair care industry, from intensive repair treatments to specialist straightening procedures.
Daily care, chemical treatments, sunlight, environmental conditions, combing and straightening are just some examples of the typical conditions our hair is exposed to that cause the keratin structure to become damaged, leading to poor hair condition.
Reversal of that damage can be achieved with a REAL keratin technology that contains all of the essential components of native keratin protein – Replicine Functional Keratin.
How does it work?
Damage to the proteins and lipids of the hair cortex and cuticle can be prevented through the ‘sacrificial effect’ of this keratin protein. The intact high molecular weight protein protects the hair surface and the low molecular weight peptide protects the fibre cortex and maintains hair strength.
Too scientific for you? It is really quite simple –
Keratin is a main building block for hair and provided the keratin in your treatment is extracted in a way that it can bond with your damaged hair, it makes the hair naturally stronger, healthy and more resilient to further treatments.
It can:
- Rescue hair from damage through professional use treatments
- Repair and restore hair strength and condition through daily use wash and care formulations
- Create more natural, even colors through pre-color keratin treatments
If keratin is listed as an ingredient and the right keratin is used, then there is good scientific evidence for protective and repairing effects.
Scientific studies have been conducted on damaged hair with conditioners containing Replicine Functional Keratin, collagen proteins, wheat proteins and plain conditioner without proteins.
Damaged hair was combed 1,000 times following treatment. Results show hair treated with Replicine Functional Keratin Technology has 55% less breakage. No other proteins came close to these results.
Studies with Replicine Functional Keratin hair rescue treatment have shown substantially damaged hair can be brought back to great condition.
Comments from consumers include:
“My hair was full of volume, and felt wonderful”
“It brought tears to my eyes because I thought my hair was permanently damaged and beyond repair”
When the right combination of keratin, oxidized keratin and hydrolyzed keratin is used, then hair breakage can be reduced by 80%, shine improved by 35% and color fade prevented by 67%.
If you’re after strong, healthy, shiny hair, you now know what to look for!
Stay tuned for our next blog post on how you can tell if there is keratin in your hair product.
